Project: Logitech POP Keys Video Showcase

Objective: Create a visually engaging and informative video that showcases the features and benefits of the Logitech POP Keys mechanical keyboard, targeting digital creatives and design professionals.

Pre-Production:
     • Scripted the video, ensuring a clear and concise explanation of POP Keys features.
     • Storyboarded the video flow, incorporating dynamic transitions and pop-up text animations.
     • Selected high-quality B-roll footage and music to complement the narrative.

Production:
     • Filmed close-up shots of the keyboard highlighting its design, switches, and unique emoji keys.
     • Created vibrant pop-up text animations to emphasize key features and showcase emoji functionality.
     • Edited the footage, audio, and animations seamlessly into a compelling and visually appealing video.

Skills Demonstrated:
     • Video Production: Scriptwriting, storyboarding, filming, editing, animation, and visual effects.
     • Motion Graphics: Creating engaging pop-up text animations and graphic overlays.
     • Project Management: Efficiently planning, executing, and delivering the video within deadlines.

Impact: The Logitech POP Keys video showcase has received positive feedback from both Logitech and viewers, exceeding target engagement metrics and contributing to increased brand awareness for the keyboard. The project effectively leverages video marketing to highlight the unique features and benefits of the POP Keys, ultimately influencing purchase decisions and solidifying its position as a must-have for design professionals and digital creatives